Trailer Talk: Jurassic World

Our relationship with new iterations and evolutions of our premier pop cultural staples of childhood can face upward battles of acceptance. There is an inevitable increase of cynicism laced with an “it’s never going to be as good as the original” negativity, but we often forget that it was our wide-eyed wonderment and open-hearted imagination that allowed the youthful connection to be made in the first place. As my experience with the 3D rerelease a few years ago can attest, the world of Jurassic holds one of the most special places in my heart of fandom. Today’s first theatrical trailer unveiling (first sent to me by fellow brother of Isla Nublar nation, Nik Walker) for next summer’s franchise reboot, Jurassic World, brings me such an uninhibited joy. On June 12 of next year it will have been fourteen years since the last ill-advised and chaotic exploration (and mostly forgettable) of this Jurassic mega-franchise, and it feels like this fourth theatrical release is hatching at just the right time.

Here are some of my major takeaways in trailer chronological order:

  • Note to kids being sent on a trip by your parents: If your parents are David Wallace from The Office and Kitty from Arrested Development and they remind you to remember to “run” if something chases you, don’t go on the trip.

  • Universal’s opening logo animation has an emotional linkage to Jurassic Park and its subsidiaries in an MGM Wizard of Oz or 20th Century Fox Star Wars kind of way. Legendary Pictures makes me think of Christopher Nolan’s motion pictures. So far, so great.

  • Yes, the Jurassic World gates may be a bit too CGIed, but this is a much appreciated iconic allusion. If only the late Richard Attenborough could narrate a “Welcome to Jurassic World” voiceover and we would be in transcendent anticipation territory.

  • “The Park Is Open.” And what a park it is! Key features include: Disney Park crowds, Disney Park commercialism (Oakley apparently opened up a shop), Gallimimus safaris, a decked out Gyrosphere through Brachiosaurus fields, a monorail, and a water theater with sharks used as dino-Shamu bait and water-splashing used as a way to promote LifeProof cases for iPhones.

  • Nothing reduces potential fan anxiety more than the declaration that Jurassic World is “from executive producer Steven Spielberg.” In Sir Steven we trust.

  • “We have our first genetically modified hybrid.” Ok, Bryce Dallas Howard’s bangs. This is not going to end well.

  • It took 1:34 seconds to introduce Chris Pratt, but he was worth the wait (and the weight loss). Part Star-Lord, part Robert Muldoon action figure, all awesome, Pratt’s star couldn’t shine any brighter. Great casting, Universal team.

  • Setting the escalating theorized dinosaur chaos to a stripped down and tempo-deficient Jurassic Park Theme from the great John Williams is a little stroke of genius. Well played.

  • “Run!” Poor Bryce Dallas Howard and her bangs.

  • If the final images of Chris Pratt biking through a Endorian velociraptor speeder chase don’t mark June 12 on your calendar, I am not sure your capacity for cinematic awesomeness is up to standards.

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